The Most Important Lesson After 5 Years on Amazon: Stop Trusting Gut Feelings, Start Trusting Data
My first year in this industry, team discussions on product issues basically went like this:
“I think the main problem with this product is quality.” “No, I’ve talked to customers and they’re mainly complaining about logistics.” “That’s because you haven’t read the reviews — reviews are all about functionality problems.”
Two hours of arguing, finally the boss decides: “Let’s fix the packaging first.”
After fixing packaging, negative review rate didn’t budge.
This isn’t a management problem — it’s a cognition problem.