How I Used Review Analysis to Avoid a Product Trap: A Real Case Study
I’ve seen it countless times: sellers enter a product category with high confidence, only to exit with a pile of negative reviews and slow-moving inventory.
The product isn’t necessarily bad — they just didn’t know what problems users had already flagged in reviews before launching.
Today I’m sharing my go-to method for product selection: using review data to generate a “health check report” on competitors.